November 26, 2010
Linkedin – Whats it all about?

Linkedin works on the idea of having business contacts, which are referred to as ‘Connections’. If you are registered on Linkedin, each contact on the list of people you are connected to can be interacted with (based on certain rules) and who then become your extended contacts, meaning you maintain a chain of professional connections. This list can be used to find jobs or by employers to search appropriate and suitable candidates for potential jobs.

Linkedin works on a “handshake-access approach” that ensures proper identity acknowledgement and recognition. This means a user has to have a relevant connection with you so as to avoid undesired contact. It also applies aspects of European Union privacy laws and the European Union “safe harbor privacy” framework.

Linkedin is a growing and very popular means of and utilizing contacts for business or career management.

How can I use Linkedin for my business in France?

Linkedin is out-an-out professional site with information strictly pertaining to professional interests – this is one of the major reasons for its popularity. The target audience is typically business directors, professionals and CEOs of organizations in the 25-65 age group, who rely on the credibility of the Linkedin system and mutually recommend quality candidates through each other’s connections. Its users maintain a strong, trusting relationship to rely upon when required, providing a rich base for job hunting, head hunting and professional interactions.

One big reason that you should consider signing up to Linkedin is the quality of the Linkedin users. Most are professionals, which is the exact demographic that attracts many big-money advertisers!

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Pure Design are an english speaking design agency and printers based near Cannes.  We have over 20 years of experience in design, branding, development and printing and manage clients coming to Monaco, Nice, Cannes & St Tropez.


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