Setting up a business in France can be one of the most confusing and stressful experiences of life in France (but we must all agree that first trip to France Telecom beats them all!)
So, when it comes to advertising, where do you start?
There are many advertising mediums available in France including local newspapers, glossy magazines, telephone directories and expat websites.
Here are a few suggestions
Local Newspapers
Riviera News France’s English Newspaper for Residents and Lovers of France
The Connexion Established monthly provider of quality French news in English as well as practical advice relevant for English-speakers in France.
Nice Matin Well known paper based on the Cote d’Azur
Telephone Directories
The Anglophone Book Essential reference directory of English-speaking businesses on the French Riviera
The English Yellow Pages Speaks for itself really!
Pages Jaunes The French Yellow Pages
Glossy Magazines
Med Living Magazine A definitive guide to property and lifestyle in the South of France and features properties for sale throughout Languedoc-Roussillon and Provence-Cote d’Azur.
Expat Websites
AMB Cote d’Azur Superb expat website run by Alice and Nigel Barker.
AngloInfo English-language guide to living in (or moving to) France.
Franglo Free classifieds for Anglophones in France.
French Classified Web site dedicated for France business opportunities, personal ads and French regions local classifieds.
Pure Design work with all the above companies on a personal and business level but welcome any recommendations you may have. Drop us a line if you would like us to review any websites or publications.
What about your own company website? Research has shown having a website provides a more cost-effective way of communicating in so many ways:
- To generate awareness
- To improve communication
- To improve competitive advantage
Websites don’t have to cost the earth. Gone are the days of website design having to cost thousands of pounds, at Pure Design our website deals start at 450euros. All our websites are built following W3C guidelines thus making your website found by Google, Lycos, MSN……at the end of the day, what’s the point of having a beautiful website if no one can find it.
Our staff at Pure Design will work with you to discuss the best advertising medium for your company – whether it is print based or web based. Our next blog will discuss the best local and national magazines to work with.