Cannes Lions 2023 Nielsen

Long standing partner of BYC, Pure Design were hired to manage the Nielsen Superyacht and this was the most impressive design to date.

Brief

To build a large 2m transparent Nielsen Logo Pill, suspended above a pool of coloured balls and surrounded by colour and fun.

Areas Covered

• PVC Branding with 3D lettering
• Window Clings
• Yacht Adhesives

Result

A beautiful, fun solution that got the whole quay looking….