Your business’s brand identity is an extremely important factor in the success of your business. If this being the case, why do so many company owners avoid developing a brand for their business?
There are many myths that many business owners believe, that can seriously damage their success:
We can design the logo ourselves
We have all experienced the effects of a do-it-yourself logos and brands. The office junior creates something themselves or they buy a template on the Internet. What do you think when you are handed a black and white perforated business card? What happens when you get to a web site that looks home made or you’ve seen the design before? Would you trust the company could provide the solution you are seeking?
We can’t afford to have a professional brand developed
It is true that having your company brand and marketing materials designed by a professional design agency costs money, but it may cost your business more than a few thousand euros if you do not have a high-quality, custom brand identity professionally designed.
We don’t need a brand
A brand identity is a basic business essential that is central to your marketing effort. This point is aligned with the myth that your business doesn’t need marketing. No brand is almost as bad as a do-it-yourself brand. Not having a brand makes your business look less than professional. Be objective – would you call your business if you saw your brand identity?
Whether it be an existing logo update or a new design, you can be sure you will be in great hands with Pure Design International, one of the leading logo design companies and branding experts in the south of France.