English (Français)

After five years of running an advertising and marketing company here on the Cote d'Azur, we still find it amazing when people ask "do we NEED a logo?"

Visual identity has a huge impact. Think of companies like Apple, Nike, Microsoft and BMW. Their brand is so well known that they don't even have to say who they are, we just know!

Years ago, many people weren't literate so shopkeepers would use symbols to promote their business - red and white stripes to denote a barber shop, a pair of scales for a lawyer, the snake around a pole for the chemist, and we still see that in modern day design. Our trained designers will be able to advise you on whether to use icons, elements or images with your logo.

The BMW logo was created and registered in 1917. It is one of the most distinctive logo designs in the world and has been rarely altered, maintaining its original look throughout the company's history.

So getting your corporate identity (logo design) right from day one can prove to be one of the most important marketing decisions you have to make. A well designed logo gives your company a recognisable look.

The style of your logo "warm and classical or neutral and modern" allows you to communicate some subtle characteristics of your company. Let's face it, people do judge a book by its cover.

A quality logo increases the likelihood of someone contacting your business for more information. If you want to attract clients, make sure your brand design is memorable by asking Pure Design - the logo design company in France.